Reuban Benjamin
Chairman of 01 Media & Advertising. Brazilian creator commerce and content operator.
reuban@meridianocasa.com
Meridiano
A Brazilian creator-led house of apparel and beauty.
Our Essence
Brazilian by essence. Global by vision.
We are a creator-led house of apparel and beauty, building iconic brands that celebrate Brazilian identity and inspire the world.
Creator-Led
Driven by creativity, led by purpose.
Brazilian Roots
Grounded in our culture, inspired by our landscape.
Global Vision
Building brands with worldwide impact.
Timeless Design
Sophisticated. Enduring. Unmistakably Meridiano.
The Market
Brazil is the fourth-largest consumer market in the world for beauty, apparel, and personal care. A domestic industry protected by structural trade barriers rewards brands that build inside the wall. Creator-anchored brands have proven the model at scale. Meridiano is the operator-led, portfolio-first version of that thesis.
Portfolio
Category by category, each anchored by a founding artist.
As artists sign public and product develops, this portfolio becomes richer. For now, restraint reads as confidence.
Approach
How the house operates.
Ownership
The house holds the brand, the IP, and the customer relationship outright, on every line, in every category.
Discipline
Every line built to the same standard. Manufacturing locked before launch. Category by category.
Sequence
Speed funds what comes next. Every phase strengthens the one after it.
Leadership
The people building the house.
Rengan Rajaratnam
Former CEO Jeffree Star Cosmetics LATAM. Career operator and investor across consumer and media.
rengan@cinnamonadvisors.comContact
Business inquiries.
Business inquirieshello@meridianocasa.com